Breaking Stereotypes

The Fun Side of Being Serious Book Series

The first Breaking Stereotypes documentary was filmed over 16 destinations throughout Europe. Some out the box adventures with some serious interviews, it created the building blocks for the entire Breaking Stereotypes series.

Extract from the Breaking Stereotypes: European Adventure press release:

Introducing Breaking Stereotypes – a travel documentary that alters the way people interpret the world and themselves. Filmed and produced by a South African on a mission.

A stereotype may be defined as;

1. A widely held but fixed and over simplified image or idea of a particular type of person or thing

2. A person or thing that conforms to such an image.

Yashivan Govender is the man behind the project. He believes in breaking stereotypes and he lives his life as if he were a super hero. Yashivan is the Director of Operations for FirstStep.me, a website geared for school leavers, and college/university graduates. The documentary; Breaking Stereotypes is part travelogue, part adventure story and it certainly breaks stereotypes. It also breaks with tradition. It is one man’s quest to live his dream, a South African who changed the way Europeans thought about South Africans. He touched the lives of a handful of people and recorded it, so that it can inspire others to live their dreams.

Produced by Duma Mseleku and Yashivan Govender, the project was filmed in Europe over the following sixteen destinations; Schwerin, Munich, Salzburg, Zuoz, Milan, Venice, Florence, Rome, Brussels, Bruges, Malmo, Lund, Copenhagen, Berlin, Holzkirchen and Tegernsee. Filming began in 2009, continued in 2010 and the production was edited in 2011. Duma and Yashivan filmed the documentary on Samsung Camcorders.

The documentary is available online http://www.youtube.com/user/Dumagovey

More About the Producers

Yashivan Govender the Founder of FirstStep.me was named by Mail & Guardian as one  the 100 young South Africans you must take to lunch in 2007, his first book was launched in December 2010 and it is called the Fun Side of Being Serious  (a first in a three part series) and Breaking Stereotypes is his first documentary.  He believes that being a South African rocks, that youth business is the answer to  the financial recession and that young people of the world today are the future heroes  of the universe!

Duma Mseleku is the son of Jazz musician Bheki Mseleku. Duma has a background in BSc and a degree in visual effects from AFDA. Duma brings to the project insight on production and directing. Born in Sweden, raised in England and then educated in South Africa, you don’t get a better broken stereotype than this lad.