Breaking Stereotypes

The Fun Side of Being Serious Book Series

Björn Borg launches handmade Limited edition Sport Couture at 9AM, Jan 19th

Björn Borg launches handmade Limited edition Sport Couture at 9AM, Jan 19th.

A retro space inspired showpiece collection was presented by Björn Borg at Fashion Week Stockholm last August. The handmade-in-Sweden Sport Couture capsule collection is now launched featuring fashion darling DJ Mimi Xu and her daughter Maily Beyrens. Available on bjornborg.com as of 9 AM CET on January 19th.

Last August, Björn Borg paid homage to the Mars One space initiative in their SS16 show during Fashion Week in Stockholm. The tribute to this vision also led to the creation of a limited edition capsule collection which takes inspiration from the history of space travel and the journey to find new frontiers that took place during the 1970’s and 80’s. The much anticipated retro-style collection comes in navy blue, white and red, and features a striped ribbed detailing for the ultimate vintage sport look.

James Lee, Head of Design Björn Borg:
These garments are made to offer excellence in fit, quality and looks. Handmade in Stockholm, the bearer is guaranteed something truly unique. Every piece in this collection is different from the next, every seam sewn with passion, and every cut calibrated to perfection. Each look is produced in a truly limited edition with one to ten pieces per style.

DJ, sound designer and fashion darling Mimi Xu has brands such as Prada, Acne Studios, Vivienne Westwood and Alexander McQueen on her client list. Daughter Maily Beyrens works as an illustrator and is, apart from modelling in the videos, behind the video illustrations.

The much anticipated Björn Borg SS16 Limited Edition Sport Couture collection is available exclusively through bjornborg.com as of 9 AM CET, January 19, 2016.

Find out more www.bjornborg.com