Freestyle Skiing: 2014 Winter Olympics: Sweden Henrik Harlaut (25) in action during Men's Ski Slopestyle Qualification at Rosa Khutor Extreme Park. Krasnaya Polyana, Russia 2/13/2014 CREDIT: Simon Bruty (Photo by Simon Bruty /Sports Illustrated/Getty Images)

Olympian slope style star takes his underwear seriously

Swedish slope style Olympian star Henrik Harlaut has made a name of himself throwing down progressive tricks with a smooth style – but also for his irresistibly charming personality and clothing style. Today, the baggy pants champion announces that he has signed an exclusive sponsorship deal with Swedish underwear brand Björn Borg.

Comments Henrik Harlaut: “I have used Björn Borg underwear on a multitude of competitions from late fall last year and their fit is insanely wicked. I really look forward to this collaboration”.

Henrik Harlaut wears the Björn Borg Active Underwear range that offers the same legendary fit and comfort as all Björn Borg underwear, but with a Hydro Pro fabric that helps the transportation of moisture away from the skin to the next layer; mesh inserts to provide additional ventilation and anti-chafing flatlock stitching.  

Björn Borg Active underwear is available at select retailers and through www.bjornborg.com.